Introduction to Fullstory

Fullstory is a powerful behavioral data platform designed to help businesses deeply understand how users interact with their digital products. By capturing and analyzing every click, scroll, and interaction, it transforms raw user data into actionable insights. This enables companies to move beyond traditional analytics and uncover the true sentiment behind user behavior, ultimately driving meaningful product improvements and fostering greater customer loyalty.

Key Features

Fullstory offers a comprehensive suite of features that provide unparalleled visibility into the user experience.

• Session Replay: Watch real-time recordings of user sessions to see exactly what they experience.
• Rage Clicks & Error Analysis: Automatically detect user frustration, such as rapid, repeated clicks, and pinpoint JavaScript errors.
• Powerful Search & Segmentation: Easily search across all user interactions and segment data based on specific behaviors or attributes.
• Conversion Funnels: Analyze the paths users take to complete goals and identify where they drop off.

Unique Advantages

What sets Fullstory apart is its ability to connect quantitative data with qualitative context.

• Sentiment Discovery: Go beyond what users do and understand how they feel, uncovering the "why" behind their actions.
• Seamless Integration: Easily connects with popular tools like Slack, Jira, and Google Analytics to fit into existing workflows.
• Privacy by Design: Built-in tools to mask sensitive data and ensure compliance with privacy regulations.
• DX (Digital Experience) Intelligence: Leverages AI to automatically surface the most impactful experience issues affecting users.

Who Can Benefit from Fullstory?

Fullstory is an invaluable tool for teams across an organization that are focused on the customer experience.

• Product Managers: To validate new features, prioritize the roadmap, and measure feature adoption.
• UX Researchers & Designers: To identify usability issues and pain points, informing better design decisions.
• Marketing Teams: To understand the customer journey and optimize campaigns and landing pages.
• Customer Support: To quickly reproduce and resolve customer-reported issues without needing to ask for a screenshot or video.

Frequently Asked Questions

How does Fullstory ensure user privacy?
Fullstory provides robust controls to automatically mask sensitive elements like passwords and credit card numbers, helping companies comply with GDPR, CCPA, and other privacy standards.

Is technical expertise required to use Fullstory?
No. Its intuitive interface is designed for business users. Implementing the initial code snippet requires developer help, but daily use does not.

How does it differ from traditional analytics?
While tools like Google Analytics show you the "what" (metrics and trends), Fullstory shows you the "why" by providing the qualitative context behind the numbers.